Committee Spotlight: Pro-Bono Consulting
Written by Maria Herrera (C’28); Edited by Anna Moehn (W’26)
Exploring new markets, crafting effective marketing campaigns, and offering strategic guidance — the Wharton Women Pro-Bono Consulting (PBC) Committee provides a wide range of consulting services to help local women-led businesses thrive. Originally launched to support organizations impacted by the COVID-19 pandemic, the committee has since adapted its mission, focusing on fostering long-term growth for women-led businesses in the Philadelphia area.
In this interview, Eliza Shapiro, a Senior Project Leader at PBC, shares insights into the committee’s mission, the impact of her role, and her vision for the committee’s future.
What is the mission of the Pro-Bono Consulting Committee and how has it developed since it was created?
“PBC’s mission is to support women-led businesses in Philadelphia, helping them grow while giving back to our community. Although the committee began in response to the challenges of COVID-19, our core focus has always been on uplifting local enterprises. We’re proud to continue this work and to sustain our commitment to supporting these businesses as they navigate post-pandemic challenges. “
What types of consulting services does PBC typically provide, and how do you ensure these services meet each client’s unique needs?
“Well, I am mainly in charge of helping businesses with social media websites and other communication methods. I also have specifically worked on expansion ideas for certain companies. In general, PBC gives advice on how businesses can reach the Penn demographic and the Philadelphia student demographic in general since it is a great outlet for them to build more clientele. We also provide fundraising ideas and continue to help them with their financial goals.
To ensure our services meet the needs of each client we make sure to discuss the clients needs before the project even starts. Everything is based on their specific needs and the clients are involved each step of the way.”
How has participating in PBC impacted your own academic or career aspirations?
“As a project leader, I’ve learned and expanded my leadership skills, from managing diverse teams to navigating real-world business challenges. Working closely with three different clients has been invaluable, providing direct experience with local business owners. It’s an opportunity that not many college students have, and it’s given me unique insights and confidence in professional settings like interviews.”
Could you share a memorable client testimonial or feedback that captures the committee’s value to the community?
“Last year, I worked with HipCityVeg. We were able to present our final recommendations in person, and our client contact was incredibly appreciative — they even offered us a complimentary meal as a gesture of gratitude. They took us to HipCityVeg and we were able to chat with the client and enjoy a nice free meal. It was great to get to know the client on a personal level while also having the opportunity to bond with my team. It’s a moment I will never forget and is the one that highlights the strong relationships we build with our clients and the tangible impact we’re making.”
What are the committee’s goals for the coming year, and how do you plan to expand PBC’s influence or reach?
“We aim to give new members, particularly freshmen, a meaningful first experience with PBC, setting them up to become future project leaders. Since having the opportunity to be one I am looking forward to mentoring them and by empowering them from the start. We are fostering the next generation of Wharton Women leaders. Expanding our network and deepening our client relationships is also a priority, so we can continue creating value for both our clients and our team.”
This interview has been edited and condensed for clarity.