Beyond Price Tags and Prestige: Decoding the Economics of Luxury Fashion

From the catwalks of Paris to the storefronts of Fifth Avenue, the extravagant world of luxury fashion is renowned and revered. Whether it be Chanel, Louis Vuitton, or Dior, consumers worldwide buy from these esteemed brands. However, the world of luxury fashion is more than merely glamour and style — it’s a finely tuned economic ecosystem that drives each brand’s allure, exclusivity, and profitability.

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Wharton Women
The Economics of Spring Break

As your Instagram feed gets showered with pictures from the DR, Costa Rica, Mexico, and many other warm vacation spots, the question of how this money invested in spring break affects the global economy might come to mind.

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Wharton Women
Unveiling the True Power of Influencer Marketing

In today's social-media-connected world, platforms like TikTok and Instagram greatly influence consumer behavior. Therefore, capitalizing on the power of influencers has become a marketing strategy many companies, particularly those selling new and lesser-known products, use. The idea of influencer marketing has revolutionized the way businesses market their brands, with endorsements from popular figures driving significant sales and brand recognition.

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Wharton Women
Is ESG Really What It Is?

ESG is a common term that has risen in the financial world. Standing for Environmental, Social, and Governance is a non-financial indicator that evaluates a company's commitment to environmental sustainability, social responsibility, and strong governance practices. So, many equate ESG to financial activism and sustainability. But some question: does it really?

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Wharton Women
Four Women-Owned Business You Can Shop at this Holiday Season

The holiday season is the most important time of year for small businesses. For half of small businesses, holiday sales make up 25% of their annual revenue. Many of these businesses are still recovering from COVID, making this holiday season even more important. Here are some of my favorite small, women-owned businesses that I’ve come across in my research.

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Wharton Women
A Summer with Girls Who Invest

From a professional standpoint, this past summer was the best summer of my life, and I owe it all to Girls Who Invest (GWI). As a sophomore, I remember being thrown into the world of recruiting and not really knowing where to start.

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Wharton Women